04 — Texture & Definition
CLAY
Matte Textured Clay · 100g
Texture reveals character.
Charcoal Grey
Scent · Vetiver & Bergamot
04 VERO CLAY shapes hair through texture rather than shine. Built around bentonite clay and fruit wax, it creates strong matte grip, texture, and definition.
- Hero ingredients
- Bentonite Clay
- Fruit Wax
- Why these ingredients
Bentonite Clay provides the mineral foundation for strong matte texture, while Fruit Wax helps shape and define the hair.
Views
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The formulation
Create texture, definition, and flexible hold with a strong matte finish.
What it does
- Strong matte grip
- Adds texture and separation
- Creates defined, sculpted texture
How to use
Emulsify a small amount between palms. Work through dry hair for maximum matte hold or damp hair for a sleeker finish. Sculpt as desired.
When to reach for it
- When styling for texture, separation, definition, and a matte finish.
Complete the protocol
04 CLAY completes the Texture routine.
Full ingredients
AQUA, CETEARETH 25, GLYCERIN, CERA ALBA, KAOLIN, POLYVINYLPYRROLIDONE, FRAGRANCE, CETEARYL ALCOHOL, PEG-20 STEARATE, DIAZOLIDINYL UREA, SODIUM BENZOATE, POTASSIUM SORBATE, GERANIOL, CITRIC ACID
Full ingredients
AQUA, CETEARETH 25, GLYCERIN, CERA ALBA, KAOLIN, POLYVINYLPYRROLIDONE, FRAGRANCE, CETEARYL ALCOHOL, PEG-20 STEARATE, DIAZOLIDINYL UREA, SODIUM BENZOATE, POTASSIUM SORBATE, GERANIOL, CITRIC ACID